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Web Promotion

This is done to get more traffic to you web site. Link trading creates more traffic in two main ways, increased search engine rankings and also from the traffic the links themselves generate from people clicking on them.Link Trading and Search Engines.Trading links helps search engine rankings because the algorithms that determine rankings factor in the number of sites that link back to the site to be ranked.

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The logic is that sites that have many links pointing back to it must be relevant and good in some sense, and are therefore ranked higher in the engines.Asking to trade links without posting a link to the site you are wishing to trade with is bad form. The prospect is likely to think "If this person has not already posted a link to my site, what will motivate them to do so when I post a link to their site?" Many people will not even respond to a link request whereas the link has not yet been posted. This is of course only a brief introduction to link trading. In short, effective link trading requires organization, persistence and time, yet is often well worth the effort.

 

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