When an online user visit your website, your web page is transferred from the web server to the user's web browser. The higher the number of visitors to your website, the more data is transferred from the web server. Obviously, high traffic website will need very high bandwidth requirements.Some web hosting service providers claim to allocate unlimited amount of bandwidth. You have to be careful and make sure you read the 'Terms of Service' thoroughly. Think about it, bandwidth is an expensive resources (Typically, a T1 Internet connection can costs around US$1200 per month). Therefore, web hosting providers have very limited resources at their disposal. As such, there are restrictions to qualify for 'unlimited' bandwidth. For example, your website will only be qualified to enjoy unlimited bandwidth if it does not provide huge audio/video/images download.

In shared hosting, 'unlimited' bandwidth is made possible based on the statistical fact that not all websites on a web server use up to the limit of the bandwidth. As a result, the 'unused' bandwidth will be allocated to other high traffic websites, thereby, achieving the claim of unlimited amount of bandwidth. However, only reputable web hosting providers can live up to that promise. For small web hosting providers or reseller hosting, you must be careful not to fall into such marketing trick.If your website overuse the bandwidth, you will risk your website being shut down or alternatively you will be charged additional fees for the extra bandwidth that you used (for example, $3.95 per extra GB). In most cases, a bandwidth of 20 – 40 GB per month is more than enough for majority of small and medium business websites.

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