In most cases, if you find the right registrar, you can purchase domain names with any extension, no matter why you need the name or where you are based. Does this mean you should though? Unless you need to protect your intellectual property rights in a name, probably not. The best choice by far is a good solid "dot com". Why? Because people are familiar with it, and it's what people associate most with Internet addresses. This is very important in offline advertising, because if a potential customer sees your Web address, he or she will likely have to remember that address when it's time to pull up the old Web browser to visit the site. So generally speaking, a domain name ending in .com is most desirable for offline advertising.

Several other important issues to consider are the domain name length, use of hyphens in the domain name, and the name's overall "readability". The domain name length can have a direct impact on how effective that name is at driving traffic to a site. As you can probably imagine, the fewer the characters in a domain name, the better. The use of hyphens in a domain name can have a negative impact on a name's effectiveness, so they should be avoided if offline advertising is planned. A name's readability should also be taken into consideration when planning offline promotions.

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