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Internet There are a number of aspects to an effective "on-line" presence adding both reach and currency to your total marketing strategy. Short of being just an e-business, your e-presence should compliment other marketing efforts. In other words, the look & feel of the web site, e-newsletters, e-mail, etc. should reflect and reinforce the image you already send to your target markets through sales brochures, direct mail, product presentations, and corporate communiqués. Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category more 1 2 3 4 5 Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category more 1 2 3 4 5 Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category more 1 2 3 4 5 Software - Click the link on the left to visit our partner sites under software category more 1 2 3 4 5 Web Design - Click the link on the left to visit our partner sites under web design/development category more 1 2 3 4 5 Web Hosting - Click the link on the left to visit our partner sites under web hosting category more 1 2 3 4 5 Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category more 1 2 3 4 5 Web Resources - Click the link on the left to visit our partner sites under other web category more 1 2 3 4 5 Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category more 1 2 3 4 5 Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category more 1 2 3 4 5 Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category more 1 2 3 4 5 Shopping - Click the link on the left to visit our partner sites under online shopping/gift category more 1 2 3 4 5 Miscellaneous - Click the link on the left to visit our partner sites under all other categories more 1 2 3 4 5 Developing an on-line presence takes some thought and planning. Don't wing it! As a start, apply the same process to creating a first class web site that you do to your other marketing programs. Capture the same image and message on line that you already convey in other marketing collateral dispensed by the company and its sales representatives. Don't skimp - a poorly deigned web site sends the wrong message. Especially when there are many inexpensive ways to create a highly polished, professional grade version.

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