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In our multi-cultural societies today the run up to Christmas is experienced in many different ways. The commercial version pioneered by Coca Cola's magazine advertisements which established the red suited Santa Claus image, washes over us all through the TV advertisements and the decorations in the High Streets and shopping Malls. They built on and reinforced the Victorian version of Christmas celebrations which was dramatised by Charles Dickens in 'A Christmas Carol' which established many of the associated food and garland rituals in the public imagination - and helped Coca Cola promote their winter beverage sales. Much of this is accompanied by 'seasonal' music in the form of carols and hymns - often coral arrangements but sometimes instrumental - especially brass bands and the dreaded sentimental Christmas pop songs Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category Software - Click the link on the left to visit our partner sites under software category Web Design - Click the link on the left to visit our partner sites under web design/development category Web Hosting - Click the link on the left to visit our partner sites under web hosting category Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category Web Resources - Click the link on the left to visit our partner sites under other web category Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category Shopping - Click the link on the left to visit our partner sites under online shopping/gift category Miscellaneous - Click the link on the left to visit our partner sites under all other categories Music is often a subtle way of getting under the radar and evoking emotional responses from our subconscious. The commercial focus on Christmas seeks to convert these feelings into purchases - sometimes in crude direct appeals to consume but often in a more indirect atmospheric ways. While the committed Christians concentrate on re-telling the Christmas story through as many media as possible, including music - using the Advent season to recharge their spiritual batteries and encourage others to join them. Their tunes and some times even the words are often hijacked by those who wish to evoke a warm hearted relaxed atmosphere for the sale of their particular goods.
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